Next CWP Meeting Wednesday Dec 3, 2008 1:00-2:30pm
The next CWP meeting will be held on Wed Dec 3 from 1:00-2:30pm at the James West Alumni Center in the Collins Alumni Conference Room. Refreshments and snacks will be served. As always, anyone is welcome to attend these meetings.
The schedule for the meeting is as follows with summaries below:
1:00 - 1:30pm Creating a Brand Using the UCLA Identity: The Cotsen Institute of Archaeology's Communications Project
1:30 - 1:45pm UCLA Style
1:45 - 2:00pm Online message toolkit
2:00 - 2:30pm Salesforce.com: Leveraging the Cloud Computing Platform
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Creating a Brand Using the UCLA Identity: The Cotsen Institute of Archaeology's Communications Project
Shauna Mecartea (Cotsen Institute of Archaeology)
This presentation will illustrate how the Cotsen Institute of Archaeology created a brand that incorporates the UCLA identity in both print and electronic media. From inception to implementation, you will learn how and why the Cotsen Institute employed various media to accomplish communications and marketing strategies targeted at multiple audiences, and about our plans for brand maintenance.
Online message toolkit
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UCLA Style
Anne Pautler (University Communications)
Beyond blue and gold: what's the strategy behind the visual style of UCLA Magazine and other University Communications publications -- in print and online? We'll look at some samples and find how UCLA Style has evolved over the past five years.
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Genevieve Haines (University Communications)
Language you can steal, tools you can use, and inspiring examples of UCLA online and print projects are available in the new Message Toolkit. We'll take a look at how the toolkit can serve as a resource to increase the impact and effectiveness of the materials we develop everyday.
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Salesforce.com: Leveraging the Cloud Computing Platform
Bonal Samreth (NPI)
A demonstration of the platform's ability for powerful, rapid, point and click application development of various web based initiatives. Covering relevant needs such as Survey / Questionnaire Development, Scoring, Data Management, and Business Intelligence / Reporting, IT Professionals and Managers are introduced to alternative solutions and a framework on how to utilize UCLA's non-profit status.
